Partnership:

Microsoft Xbox and Make-A-Wish Foundation

Description:
Microsoft Xbox teamed up with the Make-A-Wish Foundation with the goal of raising money for the charity. From September 19 to October 3 Charitybuzz.com/makeawish is hosted the Xbox and Make-A-Wish “Consoles for Kids” Charity Auction. 100% of the proceeds went to Make-A-Wish.

Microsoft Xbox rallied some of the biggest names in sports, entertainment and the Internet at large. Xbox and Make-A-Wish have teamed up for the 2018 “Consoles for Kids” Charity Auction. Ninja, Post Malone, Ronda Rousey, iJustine, Dwayne Johnson, Charlie Puth, Carmelo Anthony and some of the squad of Liverpool FC. Jack Black, Prince Royce, Wiz Kahlifa. And on. Some of their favorite gaming studios event got in on the action. Each inspired, signed and some even helped design custom Xbox One X consoles* that were auctioned off to help raise money for Make-A-Wish.

Partnership Opportunity:
Microsoft Xbox/Gaming & Esports
Partner/Category:
Make-A-Wish Foundation /Non-Profit Organizations
Timing:
September 3rd Quarter 2018
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-02
Companies Involved
Microsoft Xbox
Tuck

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