Partnership:

Miller Lite and Hotels.com

Description:

Miller Lite partnered with Hotels.com on a promotion that created and rented out a branded 1975-themed Miller Timeshare.

The partnership designed a Miller Timeshare to be 1975-themed that was then rented out by Miller Lite for $96 per night. That price point was determined as a reference to Miller Lite's founding year as well as the calorie-count of its original light beer.

The 1975-themed room included shag carpets, wood paneling as well as a vintage record player and more.

The property was in Mona Lake, Michigan and could be booked for up to three nights between September 10 and September 30, 2020.

Partnership Opportunity:
Miller Lite/Beverages
Partner/Category:
Hotels.com /Travel
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-09-08
Companies Involved
Tuck

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