Partnership:

Miller Lite and New Balance

Description:

Miller Lite teamed with New Balance on a Father's Day promotion that created a "shoe koozie."

The partnership consisted of Miller Lite collaborating with New Balance to develop the "Shoezie" which is a shoe koozie for beer. The promotion celebrating dad fashion while marketing the new piece of merchandise as the first shoe for your beer.

The Shoezie was made from the same materials as a New Balance Shoe and was designed based on the aesthetic of New Balance's 624 Trainer. The item was made available via sweepstakes in a Father's Day giveaway.

Partnership Opportunity:
Miller Lite/Beverages
Partner/Category:
New Balance /Fashion
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2021-06-02
Last Modified on:
2021-06-07
Companies Involved
Tuck

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