Description:
MINECRAFT and Kellogg's partnered to release a new limited edition cereal.
The limited-edition cereal featured Kellogg's Frosted Flakes and green squares of "Creeper Bit" marshmallows that evoke MINECRAFT's famously pixelated block look, so each delectable spoonful brought the dynamic world of Minecraft to life. Every box of Kellogg's Frosted Flakes MINECRAFT included a code to redeem 350 Minecoins to build on the fun at the breakfast table and take it into the Minecraft universe!
Partnership Opportunity:
MINECRAFT/Gaming & Esports
Company:
Partner/Category:
Kellogg's /CPG
Timing:
March 1st Quarter 2023
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Mobile
Online
Social Media
Created On:
2023-03-23
Last Modified on:
2023-03-28
Companies Involved
Zion D
Omni Marketing Lead
WK Kellogg Co 
Beth M
Sr Manager Licensing Partnerships
WK Kellogg Co
Nicholas F
Marketing Coordinator
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