Description:
MINECRAFT partnered with Kellogg's to build your MINECRAFT world with Kellogg's products. The collaboration included receiving Minecoins and joining the in-game build challenge for a chance to inspire the building of a playground in real life.
Minecoins:
- BUY any participating Kellogg's product between 3/28/22 - 7/21/22.
- TAKE A PIC of your receipt(s) with qualifying purchase(s) within 30 days of purchase, no later than 8/20/22.
- GET a code for 350 Minecraft Minecoins.
Build for Better:
- Send a pic of your Minecraft playground between 3/28/22 - 7/21/22. It could inspire a real playground.
Partnership Opportunity:
Minecraft/Gaming & Esports
Company:
Partner/Category:
Kellogg's /CPG
Timing:
July 2022
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
In-Store / Retail
On Pack
Premiums / Giveaways
In-Store / Retail
On Pack
Premiums / Giveaways
Media Elements:
Micro site
Online
Social Media
Online
Social Media
Created On:
2022-07-11
Last Modified on:
2022-07-11
Zion D
Omni Marketing Lead
WK Kellogg Co 
Beth M
Sr Manager Licensing Partnerships
WK Kellogg Co
Sasha V
Assistant Account Manager
Company Pending
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