Partnership:

MINECRAFT and Mattel

Description:

Mattel and MINECRAFT announced a partnership to launch the new MINECRAFT Creator Series Camp Enderwood DLC (downloadable content) Map. They Introduced a host of new characters and a brand-new, immersive gameplay experience, Camp Enderwood was a digital destination developed in partnership between Mattel, MINECRAFT, and Cyclone Designs, that featured an all-new downloadable map full of unique mini games.

Visitors to Camp Enderwood could try their hands at activities such as marshmallow roasting, arts and crafts, horseback riding, archery, trampolining, disco dancing, and could even take part in the Glamper Scavenger Hunt. With tons of fun and spooky surprises around every corner, MINECRAFT Creator Series Camp Enderwood was sure to become the adventure destination of players’ dreams—and their nightmares!

Camp Enderwood’s launch coincided with Mattel’s release of a bespoke Creator Series toy line full of the characters, accessories, and stories from the DLC map. Action figure packs came with exclusive, in-game items accessed via unique codes inside each pack. In both the physical and digital worlds, MINECRAFT fans could explore Camp Enderwood with newcomer characters and fan favorites alike that included Top Athlete, Camp Rockstar, Glamper, Star Child, Gamer, Ska Kid, Craft Lady, Avid Adventurer, Moth Creature, Sunken Spirit, and the Yeti. Half of the Camp Enderwood character roster was released as toys spring of 2023, with the remainder debuting this summer.

Partnership Opportunity:
MINECRAFT/Gaming & Esports
Company:
Mattel
Partner/Category:
Mattel /Toys
Timing:
January 1st Quarter 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2023-02-02
Last Modified on:
2023-02-07
Companies Involved
Tuck

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