Partnership:

MINIONS and Chiquita Brands International

Description:

Universal Studios partnered with Chiquita Brands International for the theatrical release of MINIONS.  The promotion started on June 8, 2015 and featured instant win games and a sweepstakes.  The way the two worked is that there were 6 different methods to receive an instant win.  And upon receiving an instant win an entrant was entered into the sweepstakes and could also receive "instant-prizes" such as a minion water bottle, minion towel, or a Fandango promo code to see THE MINIONS.  The methods to receive an "instant-win" included: 

"Share a digital greeting card from the Minion Cardmaker
Scan a Minion Sticker found on a Chiquita banana
Score 25,000 points in the Banana Shot Arcade game
Complete all 7 levels in the Minion Matcher memory game
Vote on all Chiquita Minions banana stickers in the Sticker Showdown
Click the “Instant Win” button on the home page of the Website"

An entrant could only win an "instant-win" entrance to the sweepstakes 4 tiimes per hour however.  The grand prize winner of the sweepstakes received either a trip for the winner and 3 others for a trip to London or a check for $5,000.  The trip to London, England included a 5 day stay, with round-trip airfare, a boat ride on the Thames River, "a personalized minion landmark scavenger hunt" along the Thames River, a tour of the Tower of London  and £500 for travel expenses. 

In addition to the sweepstakes the partnership has included an assortment of "MINIONS" stickers on Chiquita Bananas and posting on their respective social media pages about the co-promotions.  Also products such as the Chiquita/Minions backpack and water bottle have been released.

 

Minions is part of the Despicable Me franchise.

Partnership Opportunity:
MINIONS/Theatrical
Company:
Universal Pictures
Partner/Category:
Chiquita Brands International /CPG
Timing:
June 2nd Quarter 2015
Target:
2
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Promotional Elements:
Contest / Sweepstakes
Discount / Special Offer / Promo Code
Contest / Sweepstakes
Media Elements:
Social Media
Created On:
2020-11-30
Last Modified on:
2015-11-10
Companies Involved
Tuck

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