Partnership:

MINIONS and General Mills

Description:

General Mills partnered with Universal Pictures for the theatrical release of MINIONS.  As part of their partnership they released collectible editions of Minion toys inside specially marked boxes of General Mills cereal.  Additionally they released a special edition “Minions Cereal.”  Along with the Minion’s packaged cereals, General Mills released a Tv spot in multiple languages with the Minion’s fighting over a box of “Cinnamon toast crunch.”  A sweepstakes was also offered that awarded lucky participants with a $100 Fandango Giftcard and a General Mills Minions Cereal.  The promotional period lasted until July 18th, 2015.   

 

Despicable Me

Partnership Opportunity:
MINIONS/Theatrical
Company:
Universal Pictures
Partner/Category:
General Mills /CPG
Timing:
2nd Quarter 2015
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2016-06-22
Companies Involved
Tuck

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