Partnership:

MINIONS and Puma

Description:
To celebrate DESPICABLE ME 3, Universal Pictures and Puma teamed up a multi-season partnership. The minions, fan-favorite characters from the DESPICABLE ME franchise, joined Puma’s roster of creatives, providing inspiration for a new line of Puma Sportsyle products including apparel and accessories. The collection combined classic Puma styles with bananas, mishaps, and more. The Puma x Minions footwear, apparel and accessories became available for purchase June 1, 2017.
Partnership Opportunity:
MINIONS/Theatrical
Company:
Universal Pictures
Partner/Category:
Puma /Retail
Timing:
February 1st Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Media Elements:
Micro site
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-04-21
Companies Involved
Tuck

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