GUESS JEANS unites with Illumination and Universal Products & Experiences for a capsule collection, inspired by Illumination’s riotous new film Minions & Monsters, that blends vintage Hollywood glamour with iconic American denim, reimagined through joyful, photo-realistic graphics and archival-inspired silhouettes. Certain to be the blockbuster action-comedy of the summer, Illumination’s Minions & Monsters arrives in theaters July 1, 2026.

Launching globally on June 18th across retail, wholesale, and e-commerce channels, the collaboration draws inspiration from signature GUESS JEANS denim pulled from the archive alongside the upcoming film; Minions & Monsters is the rambunctious, ridiculous story of how the Minions conquered Hollywood in the 1920s, became silent film stars, lost everything, unleashed monsters onto the world and then banded together to try and save the planet from the mayhem they had just created.

The capsule collection, rooted in the nostalgic spirit of 1920s Hollywood, merges cinematic fantasy with the lived-in attitude of classic Americana.

The Collection Highlights

The offering reworks core GUESS JEANS staples through the lens of Illumination’s iconic Minions, combining organic cotton essentials with vintage-washed denim, chainstitch embroidery and mischievous graphic treatments.

• Apparel Essentials: Key pieces include the photo real tee and triangle tee in organic heavy cotton, alongside women’s baby tees in organic stretch cotton with embroidered and printed graphics.

• Denim Core: Standout pieces include the women’s denim overall, denim director’s jacket, and carpenter pants, each finished in vintage medium washes with paint splatter detailing, woven triangle branding, and embroidered Minions-inspired elements.

• Accessories: The line features a denim tote bag with chainstitch embroidery and a collectible Minions keychain.

Retail Activations in Los Angeles

To celebrate the capsule launch, GUESS JEANS will host a weekend of activations at the Melrose store in Los Angeles on Saturday, June 20th and Sunday, June 21st from 12pm-4pm.

This will feature special playful installations, treats like banana matcha and banana donuts, a meet and greet with the Minions, DJs, a large-scale

Minions inflatable installation atop the store, denim customization, and custom Los Angeles patches. The capsule collection will be available for purchase throughout the weekend, alongside select gifting opportunities for talent, editors, and agencies.

Rooted in nostalgia, humor, and the enduring spirit of American denim, GUESS JEANS x Minions explores the intersection of cinematic storytelling, archival design, and spirited self-expression.