Today, King's Hawaiian, family-owned brand behind America's #1 selling rolls, and Illumination's Minions & Monsters team up to bring fans a Minion-inspired snack as fun-loving as the Minions themselves. Ahead of Illumination's riotous new film, arriving in theaters July 1, King's Hawaiian is debuting NEW "Shake 'Em" Banana Bites: a limited-time, flavor-packed twist inspired by the Minions' famously beloved fruit. The partnership also includes a custom television commercial, in-store displays and more.

Launching nationwide on May 20, "Shake 'Em" Banana Bites feature King's Hawaiian signature soft, pillowy bread bites with a banana-flavored sugar topping .

True to the Minions' mischievous spirit, "Shake 'Em" Banana Bites are designed to stir up some movie magic . The three-step experience adds an extra layer of flavor (and fun) with every bite: simply sprinkle the banana-flavored sugar, shake to evenly coat, and enjoy. Consumers can customize the amount of flavor, and serve the item straight from the tub or heat in an air fryer for a toasty treat.

Available for a limited time at retailers nation-wide including Kroger, Albertsons, and Publix, the new Banana Bites offer a craveable sweet snack perfect for movie nights, summer gatherings, or anytime fans are ready to embrace a little Minions-inspired fun.

"At King's Hawaiian, we're always looking for ways to bring a little more joy and flavor to everyday moments," said Raouf Moussa, Chief Marketing Officer at King's Hawaiian. "With 'Shake 'Em' Banana Bites, we're combining our signature soft, sweet bread with the Minions' most iconic flavor to create something that's both delicious and unexpected. From a delightful new animated TV spot to eye-catching in-store displays at grocery retailers nationwide , we're excited to bring this partnership to life in a way that fans can experience a little movie magic through our brand this summer."

The partnership comes to life in a new television commercial that captures the joyful, high-energy spirit of the Minions with inspiration from King's Hawaiian Shake 'Em Banana Bites. Set against a lively, 1920s-inspired set, the spot features the Minions, dressed as Bites, breaking into a spirited dance number and bringing a sense of rhythm, humor, and spectacle to the screen. As the performance builds, one Minion sprinkles banana-flavored sugar that leads to a funny tossing sequence, delivering an energetic scene that brings the snack's interactive spirit to life. Extending the partnership beyond the screen, the brands will also debut a co-branded NASCAR race car at Pocono Raceway this June, bringing the collaboration to fans in a bold and high-speed way.

Introduced last year, King's Hawaiian Soft Bites expanded the brand's beloved portfolio into a new snackable format, bringing together the irresistible balance of sweet and salty in every bite. Building on the success of the Bites platform, the new Shake 'Em Banana Bites bring a fun and flavorful twist to the lineup, featuring banana flavor and a shakeable coating for an interactive snacking experience. Whether enjoyed straight from the box or shared for entertaining, Shake 'Em Banana Bites deliver the same quality and craveable taste fans expect from King's Hawaiian in a perfectly poppable form.

For more information and details on where to purchase, visit www.kingshawaiian.com.