Partnership:

Minions Paradise and Electronic Arts & Illumination Entertainment

Description:

Universal Partnerships & Licensing together with Electronic Arts and Illumination Entertainment have joined forces to bring the Minions to life in a series of mobile games, beginning with MINIONS PARADISE.

EA is excited to partner with Illumination and Universal Partnerships & Licensing to bring these delightful characters to life for millions of fans on mobile devices. This incredible partnership will help us bring players an unforgettable way to build the ultimate playground for their Minions, with an engaging story and deep and varied gameplay.”

MINIONS PARADISE the first game that will come from the collaboration, will launch worldwide this summer. In the free game, players will create their own tropical Minion utopia and take control of a new Minion named Phil.

The Minions have entertained audiences across the globe since they were first introduced in 2010’s Despicable Me, and this new mobile gaming content will engage players by allowing them to build their own paradise alongside the Minions on the world’s most ubiquitous and accessible devices.

Partnership Opportunity:
Minions Paradise/Theatrical
Company:
Universal Pictures
Partner/Category:
Electronic Arts & Illumination Entertainment /
Timing:
July 2015
Target:
Male
Teens
Adults 18-24
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-04-09
Companies Involved
Tuck

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