HelloFresh has teamed up with Universal Pictures and Illumination to promote the theatrical release of MINIONS: THE RISE OF GRU with the Minions Pizza Kit. Available exclusively through the HelloFresh Market, consumers could cook up some Minion-shaped pizzas using fresh ingredients and step-by-step recipe cards that are conveniently shipped right to their doorsteps. 

Each Minions Pizza Kit featured thin-crust pizza dough and a wide array of farm fresh ingredients to make four personal-sized pizzas. With toppings like mozzarella cheese, pesto, spinach, green pepper, sausage, and mushrooms -- plus some unconventional, mischievous additions.

HelloFresh is also offering two Fandango movie tickets to see Minions: The Rise of Gru at their local theater with each purchase of the Minions Pizza Kit.

From June 18 through July 4, HelloFresh launched the Cook Up Some Mischief: Minions Pizza Challenge** in which three Grand Prize winners were gifted a year's supply of HelloFresh meals and a new kitchen gadget inspired by Minions: The Rise of Gru -- a real life Cheese Blaster! Designed to resemble Gru’s Cheese Blaster as seen in the new film, this real-life version propels melty, gooey cheese on nachos, tacos, hot dogs, broccoli or whatever home cooks desire. Additionally, 50 winners were also chosen to receive exclusive prize packs full of HelloFresh X Minions-designed kitchen items that complement any at-home pizza party and movie tickets to see Minions: The Rise of Gru.