Partnership:

Minions: The Rise of Gru and HIPPEAS

Description:

HIPPEAS, Organic Chickpea Snacks, spread The Peas & Love with the launch of its Minions-themed snacks for the summer.

The launch of HIPPEAS product was in support of the new Universal Pictures film, MINIONS: THE RISE OF GRU (in theaters July 1, 2022) and was available in limited-edition packs of HIPPEAS Organic Chickpea Puffs in four far-out flavors and a variety of sizes - perfect for on-the-go travel and summer entertaining. 

HIPPEAS limited-edition Minions-themed snacks were available at HIPPEAS.com and on Amazon as well as nationwide in-store in club, mass, drug and conventional retailers from May through August 2022. 

Partnership Opportunity:
Minions: The Rise of Gru/Theatrical
Partner/Category:
HIPPEAS /CPG
Timing:
June 2nd Quarter 2022
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2022-07-06
Last Modified on:
2022-07-07
Companies Involved
Lou H
Lou H VP, Domestic Partnership Marketing Universal Pictures
Mike H
Mike H Senior Director, Partnership Marketing Universal Pictures
Tuck

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