Partnership:

MINIONS: THE RISE OF GRU and IHOP

Description:

IHOP and Universal Pictures partnered to launch exclusive all-day Minions Menu to celebrate the theatrical release of Illumination’s MINIONS: THE RISE OF GRU.

 From June through August 21, 2022, guests were invited to enjoy IHOP’s limited-time summer items inspired by Illumination’s new film, MINIONS: THE RISE OF GRU (in theaters July 1, 2022). The menu features eight new food and beverage options and was available at participating IHOP locations nationwide.

IHOP’s new menu features delicious items including:

• Ba-Ba-Banana Pudding Pancakes: Go bananas! Buttermilk Pancakes filled with fresh banana slices and topped with creamy banana pudding, more banana slices, Nilla® wafer cookie pieces, whipped topping and Minion sprinkles. Available with a choice of egg combo.

• Cinna-Minions: Despicably delicious donut holes tossed with cinnamon sugar and drizzled with cream cheese icing. Available with a choice of egg combo.

• Gru’s Evil Steakburger: All-Natural Black Angus Steakburger piled high with a spicy blend of sauteed jalapenos, Serrano peppers and onion, hickory-smoked bacon, pepper jack cheese, our Sharp Cheddar Mac & Cheese, and mayo. Served on a brioche bun with a choice of side.

• Ba-Ba-Banana Milkshake: Vanilla milkshake blended with fresh banana and Nilla® wafer cookie pieces, and crowned with whipped topping, more cookie pieces, and Minion sprinkles.

• Minion Mango OJ Splasher: Mischievous blend of 100% premium orange juice, mango syrup and Lemon Lime Soda, and garnished with fresh blueberries.

• Cold Gru Iced Coffee: Viciously delicious, 100% Arabica cold brew iced coffee.

• Mischievous Minion Kids Combo: One Ba-Ba-Ba-Banana Pudding Pancake served with one strip bacon, one sausage link and scrambled eggs.

• Cinna-Minions Family Feast: An evilly delicious meal for all your own minions! Basket of new Cinna-Minions (20 pcs) with a side of cream cheese icing for dipping, accompanied by four servings each of scrambled eggs and golden hash browns, eight hickory-smoked bacon strips, and eight pork sausage links.

They also released a TV spot that featured that starred the Minions and their mischievous antics at IHOP. 
Partnership Opportunity:
MINIONS: THE RISE OF GRU/Theatrical
Company:
Universal Pictures
Partner/Category:
IHOP /Dining
Timing:
June 2nd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2022-06-21
Last Modified on:
2022-06-23
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