Universal Pictures partnered with Levi's for a customizable collection with Minions to promote the release of MINIONS: THE RISE OF GRU for a limited time in the summer of 2022.

The collaboration featured an array of original Minions artwork inspired by styles of the ’70s and ’80s that fans can use to customize jeans, Truckers, tees, and sweatshirts. Each graphic came courtesy of the talented team at Illumination, the masterminds behind the Minions, who know how to have some irreverent fun. Just like Levi’s®. It’s a way to add a delightful twist to your favorite Levi’s® pieces. Graphics include Minions engaging in a range of mischievous activities, as well as phrases like, “I Did My Best,” “Ba Na Na” and “100% Evil.”

Along with Levi’s® Tailor Shop, patches with the exclusive designs were available for transforming your Levi’s® jeans and Truckers into stylish works of Minion art. Every Levi’s® Tailor Shop will also get its own Minions customization look for the collaboration too. And to cap it all off, there was a custom video spot created by the Illumination team featuring the Minions unleashing their mischief in Levi’s® denim throughout a Levi’s® store.