Description:
McDonald's partnered with Universal Pictures and Illumination on a Happy Meal campaign featuring Minions toys and books to promote MINIONS: THE RISE OF GRU in international markets including Australia, France, Spain, Germany, Italy, Korea, Japan and Canada.
There was also a custom animated spot featuring the Minions putting their Kung-Fu skills to the test for the last McNugget.
Partnership Opportunity:
Minions: The Rise of Gru/Theatrical
Partner/Category:
McDonald's /Dining
Timing:
July 3rd Quarter 2022
Target:
Male
Female
Preschool
Kids (6-11)
Family
Female
Preschool
Kids (6-11)
Family
Promotional Elements:
In-Store / Retail
On Pack
Premiums / Giveaways
On Pack
Premiums / Giveaways
Media Elements:
Online
Social Media
Social Media
Created On:
2022-07-08
Last Modified on:
2022-07-08
Companies Involved
Lou H
VP, Domestic Partnership Marketing
Universal Pictures 
Mike H
Senior Director, Partnership Marketing
Universal Pictures
Sasha V
Assistant Account Manager
Company Pending
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