Soda brand Olipop partnered with Universal Pictures and Illumination to promote MINIONS: THE RISE OF GRU.

Olipop created a limited-edition Banana Cream flavored soda inspired by the Minions. The partnership was supported via social media, digital, influencers, emails, SMS, and a webpage takeover in a campaign that racked up 22M ipmressions.

Olipop is a new kind of good-for-you soda made with prebiotics, plant fiber and botanicals.