Minor League Baseball and STOUFFER'S

Partnership:

Description:

Minor League Baseball teamed with frozen prepared entrées leader STOUFFER'S to make it an official partner of the league.

The partnership made STOUFFER's the Official Macaroni & Cheese of Minor League Baseball as well as the Official Lasagna and Official Frozen Prepared Meals of the league.

The multi-year strategic partnership brought together the community and family-friendly values of both STOUFFER'S and Minor League Baseball. The partnership allowed STOUFFER'S Macaroni & Cheese to be served at select Minor League ballparks at concessions with 15 Minor League teams participating.

The partnership was kicked off on April 9, 2020 with Minor League Baseball giving fans a complimentary bowl of STOUFFER'S Macaroni & Cheese at select Opening Week home games.

Partnership Opportunity:

Minor League Baseball/Sports

Company:

Major League Baseball

Partner/Category:

STOUFFER'S /CPG

Timing:

February 1st Quarter 2020

Target:

Male
Female
Teens
Family
Adults

Promotional Elements:

Branded Content
Event / Activation / Experiential
Premiums / Giveaways