Partnership:

Miraculous: Tales of Ladybug and Cat Noir and Flik Flak

Description:

Zag teamed with Flik Flak, a subsidiary of Switzerland-based Swatch, for a global partnership celebrating MIRACULOUS.

The MIRACULOUS collaboration consisted of ZAG signing an exclusive global license with Flik Flak for a range of Zag MIRACULOUS-branded watches featuring the popular characters from the hit show. These branded watches debuted at retail in early June 2021 in more than 100 countries across five continents with the U.S. launch on July 15, 2021.

This global license allowed fans all over the world to enjoy a MIRACULOUS-themed Flik Flak watch. The deal did exclude China, Hong Kong, Macao and Taiwan.

MIRACULOUS has become a global phenomenon, with the series scoring No.1 ratings around the world and more than 200 million products have been sold in the past four years!

Partnership Opportunity:
Miraculous: Tales of Ladybug and Cat Noir/Television
Company:
Miraculous Corp.
Partner/Category:
Flik Flak /Fashion
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-07-16
Last Modified on:
2021-07-27
Companies Involved
Rebekah B
Rebekah B Global Franchise Development Spin Master
Hyde S
Hyde S Vice President Global Promotions and Licensing Miraculous Corp.
Tuck

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