Partnership:

Missing Link and Amazon Alexa

Description:

Annapurna Pictures partnered with Amazon Alexa to promote the theatrical release of MISSING LINK. 

The promotion consisted of a voice-powered Alexa game titles "Missing Link Adventures" which allowed players to play through six treasure hunts that include exercises, riddles and dialogue from MISSING LINK characters.

The game represented 1.5 hours of interactive content with audio from MISSING LINK characters voiced by Zach Galifianakis, Hugh Jackman and Zoe Saldana.

This game was accessible from an Amazon Echo speaker, Echo Show display, Fire TV or any other device with Alexa support.  


Partnership Opportunity:
Missing Link/Theatrical
Partner/Category:
Amazon Alexa /Tech
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Advergame
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-11
Companies Involved
Tuck

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