Partnership:

MISSION: IMPOSSIBLE-GHOST PROTOCOL and BMW

Description:
Paramount Pictures teamed up with BMW to promote the theatrical release of MISSION IMPOSSIBLE 4: GHOST PROTOCOL with an advertising campaign dubbed ""Mission to Drive"". The program included a number of online and in-dealer activities, including a ""self-destructing"" sales offer running November through January 2 of 2012. In addition, BMW dealers offered a number of special screenings of the film for loyal customers and a contest that awarded an all-expense paid trip to the MISSION IMPOSSIBLE 4: GHOST PROTOCOL U.S. premiere on December 16, 2011.
Partnership Opportunity:
MISSION: IMPOSSIBLE-GHOST PROTOCOL/Theatrical
Company:
Paramount Pictures
Partner/Category:
BMW /Automotive
Timing:
December 4th Quarter 2011
Target:
Male
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-27
Companies Involved
Tuck

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