Partnership:

MISSION: IMPOSSIBLE ROGUE NATION and BMW

Description:

BMW is once again the “exclusive worldwide automotive partner” for MISSION: IMPOSSIBLE – ROGUE NATION.  This is the second time BMW has partnered with the franchise after its initial partnership with Ghost Protocol which brought BMW to the top as the best-selling luxury brand in the US - above Mercedes.  The movie showcased cars from BMWs brand new 7 series, the BMW M3, and BMW X3.  The movie also shows BMW’s motorcycle: the BMW Motorrad S 1000 RR as Tom Cruise performs in a chase sequence alongside Rebecca Ferguson.  

BMW also used this opportunity to show off their vehicle’s new “Connected Drive” technology which allows for greater connectivity between the car, driver and the surroundings through driving assistance systems for added safety and comfort.  In addition to BMW’s supply of cars for the stunt work for the movie, they partnered for a worldwide co-branded “Mission to Drive” marketing campaign which included television, radio and digital spots.  BMW was the official sponsor of the film’s premiere in Vienna.

Partnership Opportunity:
MISSION: IMPOSSIBLE ROGUE NATION/Theatrical
Company:
Paramount Pictures
Partner/Category:
BMW /Automotive
Timing:
March 2015
Target:
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-02-19
Companies Involved
Tuck

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