Partnership:

MLB and Budweiser

Description:

Major League Baseball partnered with Budweiser on a promotion that opened up pop-up fan experiences on Opening Day of the 2021 season.

The partnership consisted of Budweiser offering pop-up stadium experiences for fans in New York and Chicago. Given that some fans couldn't attend the games themselves, Budweiser and the MLB created these pop-ups to still engage these fans.

The pop-up fan experiences had ballpark vendors giving away fresh hot dogs in Chicago's Wrigleyville neighborhood as well as in various neighborhoods in New York City.

Partnership Opportunity:
MLB/Sports
Partner/Category:
Budweiser /Beverages
Timing:
March 1st Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
POP Display / End Cap / Shelf-Talker
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Created On:
2021-03-30
Last Modified on:
2021-04-19
Companies Involved
Tuck

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