Partnership:

MLB and Citrix Systems

Description:

MLB has partnered with Citrix Systems in a multiyear deal to help adapt and evolve MLB's business operations in line for the changing industry. Another goal of this partnership was for MLB to use Citrix Systems to "Position employees to build and deliver the future of baseball in a more agile fashion".

Under the terms of the multi-year agreement, MLB leveraged Citrix digital workspace solutions, including Citrix Virtual Apps and Desktops and Citrix ADC, to provide employees with unified access to everything they need to get work done, from anywhere – at home, from a ballpark, in the office or on the road.

Also as part of the deal, Citrix extended its advertising campaigns to MLB digital platforms, the All-Star Game, the World Series, ballparks around the country, MLB Network programming and broadcast partners including FOX and ESPN. 

Partnership Opportunity:
MLB/Sports
Partner/Category:
Citrix Systems /Logistics
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Other
Media Elements:
In-Game / In-App Integration
Mobile
Online
Signage
Social Media
TV Spot
Influencers / Brand Ambassadors
Created On:
2021-03-31
Last Modified on:
2021-03-31
Companies Involved
Tuck

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