Partnership:

MLB and T-Mobile

Description:

The MLB partnered with T-Mobile on a promotion surrounding the 2020 World Series.

The partnership consisted of T-Mobile collaborating with the MLB to broadcast the World Series BP with 5G-Powered Cameras mounted on caps. T-Mobile cameras were mounted on the caps of players and coaches throughout the World Series. The high-quality and unique footage provided by these cap-mounted cameras enhanced the viewing experience of MLB fans.

Partnership Opportunity:
MLB/Sports
Partner/Category:
T-Mobile /Communications
Timing:
October 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Other
Created On:
2020-11-30
Last Modified on:
2021-01-11
Companies Involved
Tuck

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