Partnership:

MLB Players Alliance and Jackie Robinson Foundation

Description:

The MLB Players Alliance partnered with the Jackie Robinson Foudation on April 15th, 2021 to donate their game salaries to non-profits for a good cause. This was the second straight year the Players Alliance doanted their game salaries on Jackie Robinson day to non-profit organizations.

More than 100 MLB players will donate their game-day salaries on Jackie Robinson Day to the Players Alliance's Breaking Barriers campaign.

Led by David Price, Jackie Bradley Jr. and Jason Heyward, the donations helped launch the Players Alliance x Jackie Robinson Foundation Scholarship Fund, whose first class of recipients came in the fall of 2021.

During the 2021 season, funds raised on Jackie Robinson Day also helped the Alliance's Gear for Good program, which distributes baseball equipment. The money was used to "amplify" the nonprofit's mentorship programs.

 

Partnership Opportunity:
MLB Players Alliance/Sports
Partner/Category:
Jackie Robinson Foundation /Non-Profit Organizations
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Other
Media Elements:
Celebrity Appearance / Endorsement
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2021-04-21
Last Modified on:
2021-04-21
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.