Partnership:

MLS and Heineken

Description:

MLS and Heineken have partnered for the 2021 MLS Season to present the Heineken Man of the Match Program. 

After every game, the best player of the game receives a small Heineken Man of the Match trophy. To spice things up and to infuse creativity into the partnership, Heineken enlisted the help of local artists to add their own spin to the Man of the Match Trophy.

As part of the refreshed Man of the Match program, each of more than 50 home games at the participating clubs featured its own trophy design, each applied to a custom metal Predator Adidas soccer cleat.

 

Partnership Opportunity:
MLS/Sports
Partner/Category:
Heineken /Beverages
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
On Pack
Other
Media Elements:
Mobile
Online
Product Placement
Signage
Social Media
Created On:
2021-04-29
Last Modified on:
2021-05-17
Companies Involved
Tuck

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