Partnership:

M&M's and NYX

Description:
NYX Professional Makeup and M&M'S are turning beauty into a sweet surprise with a limited-edition blind bag collaboration that taps into collector culture and nostalgic indulgence. The M&M’S Smushy Surprize Matte Lip Balm lineup blends candy-inspired fun with beauty discovery, featuring seven mystery shades, chocolate-scented formulas, and a rare collectible twist designed to keep fans coming back for more. By combining playful packaging with vegan, cruelty-free innovation, this partnership transforms a classic candy favorite into a crave-worthy beauty experience.
Partnership Category:
CPG
Company:
M&M's
Partner/Category:
NYX /Health & Beauty
Timing:
May 2nd Quarter 2026
Target:
Male
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
On Pack
POP Display / End Cap / Shelf-Talker
Product Bundle
Media Elements:
Blogs
Online
Social Media
Created On:
2026-05-05
Last Modified on:
2026-05-12
Companies Involved
Mars Wrigley
Mars Wrigley
Tuck

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