Partnership:

Modern Family and Toyota

Description:

Disney ABC partnered with Toyota on a partnership celebrating the final season of the television hit MODERN FAMILY.

The partnership consisted of Toyota creating a co-branded ad for the final episode of the series that was an homage to its 11-year brand integration relationship with MODERN FAMILY.

The ad featured the Toyota Highlander driving past the houses featured in each show and paying tribute to scenes that have occurred in past episodes. The Toyota ad was also narrated by MODERN FAMILY actor Ty Burrell.

The ad was promoted on YouTube and was also aired twice during a one-hour documentary on the series, "A Modern Farewell."

Partnership Opportunity:
Modern Family/Television
Company:
Disney ABC
Partner/Category:
Toyota /Automotive
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2020-12-09
Companies Involved
Tuck

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