GREY GOOSE, the "Official Spirit Partner of the 64th Annual GRAMMY Awards, and The Recording Academy partnered to debut “Monday Mix.”

“Monday Mix” was an all-new content series that premiered every Monday throughout the second half of March. This digital series featured intimate musical performances and behind-the-scenes footage from trailblazing artists including JoJo, Tinashe, and six-time GRAMMY-nominated artist Lucky Daye.

Additionally, GREY GOOSE collaborated with stylist-to-the-stars Law Roach as its official GRAMMY® Style Partner, who facilitated intimate conversations on music, artistic expression, and effortless style with each artist. Roach also debuted an exclusive new GRAMMYs® martini cocktail recipe that viewers can easily make at home.

With each installment of "GREY GOOSE x GRAMMYs: Monday Mix," the vodka brand will reimagine the traditional start of the workweek as a day of celebration and build excitement for the 64th Annual GRAMMY Awards ceremony on Sunday, April 3rd.

All "GREY GOOSE x GRAMMYs: Monday Mix" content were accessible by following each artist, along with @greygoose and the Recording Academy on all social platforms, as well as on the official GRAMMYs Content Hub. Performances were accompanied by exclusive interviews, product drops, and behind-the-scenes GRAMMYs content throughout the second half of March. The Content Hub also housed all official GRAMMYs cocktail recipes, including the ceremony's signature cocktail The Passion Drop, and Roach's new twist "The Law."