Partnership:

MONDAY NIGHT FOOTBALL and Lexus

Description:
ESPN and Toyota-Lexus partnered to promote ESPN's MONDAY NIGHT FOOTBALL 2006-2007 season. The promotions centered around Toyota's and Lexus's sponsorships of ESPN's Monday Night Football halftime show. The Lexus Perfect Play promotion (found online) gave fans a chance to vote on their favorite play from Sunday's football games. The winning play aired Mondays when Lexus sponsors the halftime show. Each week, one fan won The Perfect Fan Experience, a three-day trip to New York City and ESPN Studios in Bristol, CT. Lexus and Toyota began sponsorships on September 11, 2006.
Partnership Opportunity:
MONDAY NIGHT FOOTBALL/Television
Company:
NFL
Partner/Category:
Lexus /Automotive
Timing:
September 3rd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-05-30
Companies Involved
NFL
Tuck

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