Partnership:

MONDAY NIGHT FOOTBALL and Mars Inc.

Description:
ABC Sports and Masterfoods USA partnered to promote MONDAY NIGHT FOOTBALL on ABC and the NFL. Included on specially marked packages of Snickers Brand were "Hungriest Fan" codes. Codes were entered online for a chance to win one of eight 3 day/2 night trip for two (2) to the site of a selected ABC’s MONDAY NIGHT FOOTBALL Game. The prize also included round-trip coach class air transportation from a major airport nearest winner's U.S. residence to the location of the applicable ABC’s MONDAY NIGHT FOOTBALL Game or round-trip limousine transportation from winner’s home if winner resides within 150 miles of such location, double occupancy hotel accommodations, two (2) tickets to the applicable ABC’s Monday Night Football Game. The sweepstakes ran from June 1, 2005 and ended November 28, 2005.
Partnership Opportunity:
MONDAY NIGHT FOOTBALL/Television
Company:
NFL
Partner/Category:
Mars Inc. /CPG
Timing:
June 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-02-17
Companies Involved
NFL
Tuck

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