Partnership:

Hasbro and McDonald's

Description:

McDonald's teamed with Hasbro to promote MONOPOLY. The game mimics the game of MONOPOLY. Customers receive tokens with certain menu items purchases. Tokens correspond to a property space on the Monopoly board. and when combined into color-matched properties, the tokens may be redeemed for cash. In a 2006 game the grand prize was awarded for collecting the four railroads. In order to restrict the availability of the top prizes, one property in a set is rare. There are also "instant win" tokens the recipient can redeem for McDonald's food (typically small menu items such as a free hash brown or ice cream sundae), cash or other prizes.

Partnership Opportunity:
/Toys
Company:
Hasbro
Partner/Category:
McDonald's /Dining
Timing:
October 4th Quarter
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-01-08
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.