Description:
Hasbro partnered with PATH on a promotion that celebrated the 85th anniversary of Monopoly.
The partnership consisted of Hasbro collaborating with PATH to create a limited-edition refillable bottle with Monopoly branding. The PATH commemorative collectors bottle featuring the Monopoly mascot Rich Uncle Pennybags as well as several other iconic aspects of the Monopoly board game.
The bottles were available for purchase online and at select retail locations.
Partnership Opportunity:
Monopoly/Toys
Company:
Partner/Category:
PATH /CPG
Timing:
February 1st Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Online
Created On:
2021-02-03
Last Modified on:
2021-02-17
Companies Involved
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