Tops Friendly Markets celebrated the solar eclipse with a space-themed Monopoly loyalty program in partnership with Hasbro. Beginning March 17, over 22 million Monopoly tickets were distributed, offering customers the chance to win more than $27 million in prizes. Rewards included trips like a Northern Lights adventure in Norway, a sky-gazing trip to NYC's Planetarium, $20,000 in free food and fuel, and more.

Customers received game tickets with each purchase, with additional bonus tickets available on over 3,500 specially marked items. Online codes provided further chances to win, and a 2nd Chance Sweepstakes offered an epic outdoor kitchen as a prize.