Partnership:

MONSTERS, INC. and Kellogg's

Description:

Walt Disney Studios and Kellogg's teamed up to feature MONSTERS, INC. "spinning spoons" inside specially marked boxes of Smacks, Crispix, Fruit Loops and Frosted Flakes cereals. Promotion includes discount copuon, on-pack, FSI and online exposure.

Partnership Opportunity:
MONSTERS, INC./Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Kellogg's /CPG
Timing:
4th Quarter 2001
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-06-24
Companies Involved
Tuck

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