Partnership:

MONSTERS, INC. and Kmart

Description:

On October 21, 2001, Kmart`s famous "BlueLight Special" was bluer than ever, when Kmart and Frito-Lay gave consumers a real taste of MONSTERS, INC. Beginning at noon that day, and running every hour until 3 pm, the "BlueLight Special" featured customer samplings of the new Doritos 3D "Monster Colorz" snacks. These delicious treats turn tongues blue eaten - the same color as Sulley`s fur!

Partnership Opportunity:
MONSTERS, INC./Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Kmart /Retail
Timing:
October 4th Quarter 2001
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-06-24
Companies Involved
Tuck

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