DreamWorks Animation and ConAgra Foods


DreamWorks Animation and ConAgra Foods teamed up to promote the theatrical release of MONSTERS VS. ALIENS with an online Instant Win game. Contestants entered the promo code from specially-marked MONSTERS VS. ALIENS packages of Kid Cuisine online at to begin the game. Contestants then played the Monster Mission game to be eligible for prizes. The game had 6 levels and players received a code for each level of play. With each level completed, the player got one entry for a First Place prize and the code for the next level. A contestant had to complete the sixth and final level of the game to be eligible for the Grand Prize. 2,000 First Prize winners received a kid movie ticket to see MONSTERS VS ALIENS or any other movie rated G or PG. One Grand Prize winner received a year's worth of movie tickets provided by Hollywood Movie Money totaling $2,050. The promotion was supported by a micro site that hosted exclusive MONSTERS VS. ALIENS downloads including wallpapers, buddy icons, placemats and light switch covers that contestants were able to unlock as they completed different levels of the game. The promotion ran from February 18 through May 31, 2009.

Partnership Opportunity:
DreamWorks Animation
ConAgra Foods /CPG
March 2nd Quarter
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