Partnership:

DreamWorks Animation and McDonald's

Description:

DreamWorks Animation and McDonald''s teamed up to promote the theatrical release of MONSTERS VS. ALIENS with a Happy Meal toy and digital downloads. For a limited time, McDonald''s offered one of eight toys based on characters from MONSTERS VS. ALIENS with the purchase of a Happy Meal. The Happy Meal website also offered exclusive downloads of MONSTERS VS. ALIENS wallpapers, screen savers, and IM icons. The promotion was timed during the weeks leading up to the theatrical release of the film.

Partnership Opportunity:
/Theatrical
Company:
DreamWorks Animation
Partner/Category:
McDonald's /Dining
Timing:
March 1st Quarter 2009
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-01-07
Companies Involved
Tuck

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