Partnership:

Mortal Kombat 11 and Under Armour

Description:
Warner Bros. Interactive Entertainment teamed with Under Armour in a promotion celebrating the gaming release of MORTAL KOMBAT 11.

The partnership consisted of customized pairs of the Under Armour Anatomix Spawn basketball shoe that showcased six exclusive designs featuring Sub-Zero, Scorpion, Raiden, Sonya Blade, Skarlet and Shao Khan.

Under Armour customized the shoes with top sneaker artist and MK Kollective ambassador, Mache Customs.

The Under Armour Anatomix Spawn released January 26 and initially retailed for $110.

Partnership Opportunity:
Mortal Kombat 11/Gaming & Esports
Company:
Warner Bros. Pictures
Partner/Category:
Under Armour /Sporting Goods
Timing:
April 2nd Quarter 2019
Target:
Male
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2019-05-08
Companies Involved
Tuck

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