Partnership:

Motherland: Fort Salem and Barry's

Description:

Freeform partnered with Barry's, the fitness bootcamp experience, to promote the television series MOTHERLAND: FORT SALEM.

The promotion consisted of MOTHERLAND: FORT SALEM content being integrated the fitness experience at Barry's locations. On the day of the series' Freeform premiere, March 18, participating Barry's locations hosted 14 complimentary MOTHERLAND: FORT SALEM classes. These locations were in New York City and Los Angeles and allowed participants to train like a true witch warrior.

The immersive fan experience at Barry's also included fans receiving a MOTHERLAND: FORT SALEM branded towel as well as an exclusive medallion after the completion of the workout.

Partnership Opportunity:
Motherland: Fort Salem/Television
Partner/Category:
Barry's /Health & Beauty
Timing:
March 1st Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Mobile
Online
Product Giveaways
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2020-03-12
Companies Involved
Tuck

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