Partnership:

Mountain Dew and Papa John’s

Description:

Mountain Dew and Papa Johns have teamed up to release a bold new collaboration: the Cini Dirty Soda. This limited-time offering blends Mountain Dew’s citrus bite with Papa Johns’ signature pepperoncini flavor, delivering a unique spin on the viral dirty soda craze that took off in 2024.


Dirty sodas—sodas mixed with syrups, juice, or cream—rose to cultural prominence last year, thanks in part to Utah-based soda shops like Swig and mainstream exposure from Hulu’s The Secret Lives of Mormon Wives. Now, Mountain Dew and Papa Johns are bringing that trend to a national audience with a DIY experience that puts fans in charge of the mix.


The Cini Dirty Soda is available exclusively through a limited-edition kit, which includes all the ingredients needed to make the drink at home. Kits can be redeemed through Papa Rewards, while supplies last. Papa Rewards members can also enter for a chance to receive the kit for free—no purchase necessary—at papajohnscinisoda.com.

Partnership Opportunity:
Mountain Dew/CPG
Company:
PepsiCo
Partner/Category:
Papa John’s /Dining
Timing:
May 2nd Quarter 2025
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
Contest / Sweepstakes
Licensed Product
On Pack
Other
Media Elements:
Online
Social Media
Created On:
2025-05-22
Last Modified on:
2025-05-22
Companies Involved
PepsiCo
PepsiCo
Papa John’s
Papa John’s
Tuck

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