Partnership:

Mouse Trap and General Mills

Description:
Hasbro's Mouse Trap and General Mills’ Lucky Charms have joined forces to bring families a St. Patrick's Day treat with Lucky’s Leprechaun Trap Game. This fun twist on the classic game invites players to build traps and catch the elusive Lucky the Leprechaun. US consumers could enter to win the game or purchase it on Lucky Charm's website. Available for $14.99.
Partnership Opportunity:
Mouse Trap/Toys
Company:
Hasbro
Partner/Category:
General Mills /CPG
Timing:
1st Quarter 2024
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
Licensed Product
On Pack
Media Elements:
Social Media
Created On:
2025-01-21
Last Modified on:
2025-01-21
Companies Involved
General Mills
General Mills
Lindsey C
Lindsey C Partnerships and Location Based Entertainment - North America Hasbro
Mollie R
Mollie R Partnerships & Promotions Hasbro
Tuck

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