Partnership:

Mtn Dew and Papa John's

Description:

PepsiCo's Mtn Dew partnered with Papa John's on an exciting video game livestream promotion.

The partnership consisted of Mtn Dew collaborating with Papa John's to sponsor a video game contest that was livestreamed on YouTube. The contest was played between NBA star Jamal Murray and gaming star Dr DisRespect. The two celebrities played "Power Up, Play On!" on the YouTube livestream.


Partnership Opportunity:
Mtn Dew/Beverages
Partner/Category:
Papa John's /Dining
Timing:
December 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Social Media
Other
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Created On:
2020-12-11
Last Modified on:
2021-01-06
Companies Involved
Tuck

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