Partnership:

Mtn Dew and Speedway

Description:

Mtn Dew teamed with Speedway on an exciting promotion that gave customers the chance to win several prizes.

The partnership consisted of Mtn Dew and Speedway collaborating to give fans the chance to enter in one of two unique promotions.

The first, Speedway Stashes, consisted of prizes such as a gaming console being hidden in secret locations for fans to discover and collect.

The second was the daily Dew Pit Stop program in which fans who purchased select Mtn Dew could enter the included codes online to win instant daily prizes. These prizes ranged from Mtn Dew gear, Speedway gift cards, free Mtn Dew products and a $1,000 gift card weekly program.

Partnership Opportunity:
Mtn Dew/Beverages
Partner/Category:
Speedway /Retail
Timing:
February 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Created On:
2021-02-08
Last Modified on:
2021-02-17
Companies Involved
Tuck

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