Partnership:

MTV and Frito-Lay

Description:
MTV and Frito Lay teamed up to promote the product release of Doritos'Spicy Sweet Chili Chips. MTV and Doritos will offerer a microwebsite teaming up MTV's ""oppisites attract"" based dating show ""Next"" with the seemingly opposite flavoring of Dorito's Spicy Sweet Chili Chips. There will also be 18-60 second mini movies MTV and Dorito's have produced which air during MTV's Friday night dating programming.
Partnership Opportunity:
MTV/Television
Company:
MTV
Partner/Category:
Frito-Lay /CPG
Timing:
February 1st Quarter 2008
Target:
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-03-27
Companies Involved
MTV
Tuck

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