Partnership:

MTV and Mars Inc.

Description:
Masterfoods USA’s M&M Mars division partnered with MTV to kick off the first of a series of Spring/Summer promotions, starting with Starburst/MTV Beach House Promo that ran from April 15-May 15, 2003 and offered a Grand Prize winner a trip to the MTV Beach House. Supported by national FSI and P.O.P.
Partnership Opportunity:
MTV/Television
Company:
MTV
Partner/Category:
Mars Inc. /CPG
Timing:
April 2nd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-02-17
Companies Involved
MTV
Tuck

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