Partnership:

MTV and Pepsi

Description:
Viacom teamed up with PepsiCo to promote MTV Networks. Fans would tweet images with hashtag #playnow to enter to win a chance to be featured throughout the summer on VH1`s national daily music show, Top 20 Countdown. Fans who tweeted images with the hashtag #mtvnow all summer long entered for a chance to be one of 3 Pepsi NOW Photo Correspondents at the MTV Video Music Awards on September 6. The winners` experiences received on-air national exposure and were available for viewing online at mtvlivefornow.com. Besides MTV and VH1, the tie-in also encompassed CMT (Country Music Television), Comedy Central, and extended to the Pepsi Summer Concert Series. http://www.brandchannel.com/home/post/2012/06/06/Pepsi-Viacom-Live-for-Now-060612.aspx
Partnership Opportunity:
MTV/Television
Company:
MTV
Partner/Category:
Pepsi /CPG
Timing:
June 2nd Quarter 2012
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-06-06
Companies Involved
MTV
Tuck

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