Description:
Disney has partnered with Actively Black on a limited-edition Mufasa: The Lion King capsule collection, blending African-inspired designs with premium sportswear. Launching ahead of the Barry Jenkins-directed film's Dec. 20 release, the collection includes hoodies, joggers, sports bras, and more, featuring Mufasa-themed artwork and patterns. Proceeds support educational programs, HBCU athletics, and diversity advocacy, celebrating values of pride, interconnectedness, and the rich African culture central to Mufasa’s legacy.
Partnership Opportunity:
Mufasa: The Lion King/Theatrical
Company:
Partner/Category:
Actively Black /Fashion
Timing:
December 4th Quarter 2024
Target:
Male
Female
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Female
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Promotional Elements:
Licensed Product
Media Elements:
Online
Created On:
2025-03-28
Last Modified on:
2025-03-28
Companies Involved
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